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Market pattern of shirts in China

Market pattern of shirts in China 2019-06-10

At china shirt factory present, the distribution of shirt industry clusters in China, has a very obvious regional, has broken the previous Zhejiang shirt dominate the world, forming a three-legged pattern of Zhejiang, Fujian and Guangdong.

The shirt industry, which is developed from famous brands to business and white-collar leisure, is represented by Ningbo and Wenzhou in Zhejiang Province. A large number of famous shirt brands in these two places have been dominant in the formal dress alliance of shirt brands for a long time.

Nowadays, Ningbo has completed the structural adjustment of business leisure and white-collar leisure clothing and the transformation of leisure style, and entered a period of rapid development.

Ningbo shirt industry also set off the third wave of industrial reform, from the design, development, quality control, brand promotion, market distribution, terminal maintenance, after-sales
shirt supplier service and other elements, to strengthen the core
shirt manufacturer competitiveness of brand shirt enterprises.

The total number of Wenzhou shirt enterprises has reached more than 1,000, and there are more than 200 enterprises with an annual output of 5 million shirts. At present, more than 10 well-known shirt brands have been formed, and their shirts have a 30% market share in the national shirt category.

As the main product of Wenzhou clothing industry, formal suit has become the recognized strength of Wenzhou lining shirt industry.

The rapid rise of its shirt brand, the number of people, the strength of the strong, so that the industry is widely concerned outside the industry.

Since the beginning of spring this year, 70% of Wenzhou shirt enterprises have begun high-quality brand processing, so far Wenzhou shirt regiment began to enter a period of transition.